For founders
Reachable—without being interruptible by default.
Going dark loses deals. An open personal inbox loses days. A sift handle keeps a public path with a price.
Whitelist the company and key relationships. Require a cover from everyone else. Stay findable without living in your spam.
The sift
Three outcomes. One handle.
Share one public identity. Decide who passes free, who pays, and who never arrives.
Trusted
Passes freePeople and domains you whitelist reach you with zero friction.
Unknown
Pays your coverStrangers prove intent. Settled covers go to you—not the platform.
Noise
Gets sifted outBlocked senders and unpaid challenges never touch your real inbox.
Why it fits
Protect focus without disappearing.
Executives need a public door. They should not have to leave it unlocked.
Company stays free
Whitelist your domain, board, counsel, and recurring investors so known traffic never hits a paywall.
Vendors self-select
Cold “quick chats” and tool pitches either value the ask enough to pay—or they stay out of your critical path.
Private destination
Forward approved mail into the inbox you already live in. Senders only ever see your sift handle.
Operating mode
A public path that still respects your calendar.
Publish one handle
On your site, LinkedIn, or deck—not five personal addresses that never get retired.
Trust the inner circle
Domains and people who already belong in your week skip the cover entirely.
Price the long tail
Everyone else pays for a shot at your attention—or they don't get one.
FAQ
Quick answers
Will investors get blocked?
Whitelist people and domains you already work with. The cover applies to unknowns—not to contacts you explicitly trust.
Is this only for email?
No. Email uses private forwarding; sift chat adds E2E encrypted member messaging under the same handle and attention model.
Stay public. Stay expensive to interrupt.
Free to create. Trusted contacts stay free. Unknowns pay for your attention.