Attention economy
When contact is free, strangers over-consume you.
An attention tax is a small cost unknowns pay to interrupt you. sift.mx makes that tax real—while people you trust remain free.
Free messaging turned your focus into a commons. Covers put a price back on access, without making you go dark.
The argument
Attention is scarce. Access shouldn't pretend otherwise.
Zero price, infinite demand
Email and DMs collapsed the cost of reaching anyone to nearly zero. Your time did not get cheaper. The gap shows up as spam, cold pitches, and “quick questions” that are only quick for the sender.
Filters treat symptoms
Spam folders and promotions tabs hide volume after it arrives. They do not tell the market that your attention has a price—and they do not pay you when someone insists anyway.
Covers restore a signal
With sift.mx, you publish a handle—not an open commons. Trusted contacts skip the gate. Unknowns either pay the cover you set or they do not consume your focus. Settled covers go to you.
Who this is for
Same economics. Different inboxes.
Creators
Collab spam scales with your audience. A sift handle scales proof of intent instead.
Founders
Stay reachable for people who matter—without an open personal inbox for every vendor pitch.
Sales & support
Thin low-intent inbound before it becomes tickets, while known accounts stay free on a whitelist.
Put a price on the interruption.
Free to create. Trusted contacts stay free. Unknowns pay for your attention.